Hello,
I'm

Project Highlights

As the lead UX designer at GABA, I focused on addressing key user challenges by simplifying the lengthy onboarding process and enhancing the app's core functionality. Through data-driven design and continuous user testing, we made the app more intuitive and significantly improved engagement, ensuring it better served students' needs for mentorship and career guidance.

Re-defining career guidance

Creating a unified design language

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Enhancing the CTA commuter journey

In this solo project, I designed a mobile app to improve the public bus experience in Chicago, focusing on real-time updates, bus tracking, and simplified navigation. From research and ideation to wireframes and testing, I handled every aspect of the design process, ensuring a user-centered and intuitive solution.

Re-designing the buyer/seller experience

In this case study, I conducted a usability audit of Craigslist to identify areas for a modern, user-friendly redesign that strengthens trust and improves navigation. Through research and user-centered design, I crafted solutions that enhance user interactions and meet the evolving needs of marketplace users.

What I do

I'm a Los Angeles-based Product Designer with a strong foundation in visual design. My approach blends empathy, curiosity, and user research to craft intuitive digital experiences. I excel in simplifying intricate user challenges through effective design solutions, empowering small businesses and startups to elevate their online presence and usability. Let's connect and explore how I can help bring your digital vision to life.

  • Managing projects seamlessly from initial ideation through to final delivery, ensuring user-centric outcomes.

  • Creating web and app interfaces that seamlessly adapt to different devices and screen sizes, ensuring a consistent and user-friendly experience across platforms.

  • Crafting detailed wireframes to visualize the structure and layout of digital products, and building interactive prototypes to test and refine design concepts.

  • Evaluating existing designs to identify strengths and areas for improvement.

  • Conducting in-depth research to understand user behaviors and preferences.

  • Creating scalable design systems to streamline the development of digital products.

Services

Client Testimonials

  • CEO & Co-Founder of Startup Company

    “Sabrina is an EXTREMELY talented UX designer and researcher. She helped navigate us through 2 pivots, conducted over 400 hours of user interviews for us and used those insights to drive the redesign of our product and totally revamped our branding in time for some global distribution contracts. I worked with her for over a year and  we were so fortunate to have her.”

  • CEO and Founder of Startup Company

    “Working with Sabrina has been a game-changer for our startup. Her human-centered and data-driven approach, combined with her knack for creating delightful, intuitive, and clear designs, has made her an incredible asset to our team.”

  • Chief Technology Officer

    “I am pleased to recommend Sabrina for her outstanding dedication, quick learning, and impressive growth. When she joined us as a design intern, we expected our current designer to lead her. However, Sabrina quickly surpassed expectations, outshining our more experienced designer. Her exceptional performance led to her well-deserved promotion.”